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instructional design (n):

The process by which instruction is improved through the analysis of learning needs and systematic development of learning experiences. Instructional designers often use technology and multimedia as tools to enhance instruction.

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About this site...

what this site is about... is designed to provide information about instructional design principles and how they relate to teaching and learning. Instructional design (or instructional systems design), is the analysis of learning needs and systematic develoment of instruction. Resources on this site were created by Greg Kearsley and Richard Culatta

Effective instructional designers are also familiar with a wide range of educational technology that can be used for delivering learning experiences. Instructional design models provide a method, that if followed will facilitate the transfer of knowledge, skills and attitude to the learner. Presenting content in a simple, meaningful way, is the art of good instructional design.